Designers organize and design articles, products, and materials in such a way that they not only serve the purpose for which they were intended but are visually pleasing as well. Pleasant surroundings, beautiful clothes, and floral arrangements can boost our spirits, and products and packaging that are eye catching are more likely to attract buyers than those that are not.
Many designers specialize in one particular area of design for example, automobiles, clothing, furniture, home appliances, industrial equipment, interiors of homes and office buildings, exhibits, movie and theater sets, packaging, or floral arrangements. Others, work in more than one design field. In developing a new design or altering an existing one, designers first determine the needs of their clients and potential users. Then they consider the size, shape, weight, color, materials used, and the way the product functions, as well as ease of use and maintenance, safety, and cost of the design. Designers may compare similar or competitive products. They take into account, and often set, style and fashion trends. Designers usually develop, by hand or with the aid of a computer, sketches of several design concepts which they present for final selection to a client, an art or design director, a product development team, or producer of a play, film, or television production. The designer then makes a model, a prototype, or detailed plans drawn to scale. Designers in some specialties are increasingly using computer-aided design (CAD) tools to create and better visualize a final product. Computers greatly reduce the cost and time necessary to create a model or prototype, which gives a real idea of what the product will look like. Industrial designers use computer-aided industrial design (CAID) to create designs and to communicate them to automated production tools.
Designers may supervise craft workers who carry out their designs. Those who run their own businesses also may devote a considerable amount of time to developing new business contacts and to administrative tasks such as reviewing catalogs and ordering samples.
Design is not one but a number of different fields.
Industrial designers develop and design countless manufactured products like cars, home appliances, children's toys, computer equipment, and medical, office, or recreational equipment. They combine artistic talent with research on product use, marketing, materials, and production methods to create the most functional and appealing design and to make the product competitive with others in the marketplace.
Furniture designers design furniture for manufacture, according to knowledge of design trends, competitors' products, production costs, capability of production facilities, and characteristics of a company's market. In order to faciltiate the construction of the furniture they may design and prepare detailed drawings of fixtures, forms, or tools required to be used in production. They may also design custom pieces or styles according to a specific period or country. They must be strongly involved with the fashion industry and must be aware of current trends and styles.
Interior designers both plan the space and furnish the interiors of private homes, public buildings, and commercial establishments such as offices, restaurants, hospitals hotels, and theaters. They also may plan additions and renovations. With a client's tastes, needs and budget in mind, they develop designs and prepare working drawings and specifications for interior construction, furnishings, lighting, and finishes. Increasingly designers use computers to generate layout plans that can be easily changed to include input received from the client. They also design lighting and architectural details such as crown molding, coordinate colors, and select furniture, floor coverings, and curtains. Interior designers must design the space in accordance with Federal, State, and local building codes. Increasingly, they plan spaces that meet accessibility standards for the disabled and elderly.
Set designers design movie, television, and theater sets. They study scripts, confer with directors, and conduct research to determine appropriate architectural styles.
Fashion designers design clothing and accessories. Some high-fashion designers are self-employed and design for individual clients. They make fashion news by establishing the line, colors, and kinds of materials that will be worn each season. Other high-fashion designers cater to specialty stores or high-fashion department stores. They design original garments as well as follow the established fashion trends. Most fashion designers, however, work for apparel manufacturers, adapting men's, women's, and children's fashions for the mass market.
Textile designers design fabrics for garments, upholstery, rugs, and other products, using their knowledge of textile materials and fashion trends. Computers are widely used in pattern design and grading. In the future, intelligent pattern engineering (IPE) systems will enable even greater automation in generating patterns.
Floral designers cut and arrange fresh, dried, or artificial flowers and foliage into designs to express the sentiments of the customer. They trim flowers and arrange bouquets, sprays, wreaths, dish gardens, and terrariums. They usually work from a written order indicating the occasion, customer preference for color and type of flower, price, and the date, time, and place the floral arrangement or plant is to be delivered. The variety of duties performed by a floral designer depends on the size of the shop and the number of designers employed. In a small operation, the floral designer may own the shop and do almost everything from growing flowers to keeping books.
Designers must have artistic ability in addition to knowledge of computers and their applications.
Working conditions and places of employment vary. Designers employed by manufacturing establishments or design firms generally work regular hours in well-lighted and comfortable settings. Self-employed designers tend to work longer hours especially at first, when they are trying to establish themselves and cannot afford to hire assistants or clerical help.
Designers frequently adjust their workday to suit their clients, meeting with them evenings or on weekends when necessary. They may transact business in their own offices, clients' homes or offices, or may travel to other locations such as showrooms or manufacturing facilities.
Industrial designers usually work regular hours but occasionally work overtime to meet deadlines. In contrast, set designers, especially those in television broadcasting, often work long and irregular hours. The pace of television production is very fast, and set designers are often under pressure to make rapid changes in the sets. Fashion designers who work in the apparel industry usually have regular hours. During production deadlines or before fashion shows, however, they may be required to put in overtime. In addition, fashion designers may be required to travel to production sites overseas and across the United States. Interior designers generally work under deadlines and often work overtime to finish a job. Floral designers usually work regular hours in a pleasant work environment, except during the holidays when overtime may be required.
All designers face frustration at times when their designs are rejected or when they cannot be as creative as they would like. Independent consultants, who are paid by the assignment, are under pressure to please clients and to find new ones to maintain their incomes.
Designers held about 302,000 jobs in 1992. About one-third were self-employed, a much higher proportion than in most occupations.
Salaried designers are found in a number of different industries, depending on their design specialty. Most industrial designers, for example, work for consulting firms or for large corporations. Interior designers usually work for design or architectural firms, department stores and home furnishing stores, or hotel and restaurant chains. Many do freelance work full time, part time, or in addition to a salaried job.
Set designers work for theater companies and film and television production companies. Fashion designers generally work for textile, apparel, and pattern manufacturers, or for fashion salons, high-fashion department stores, and specialty shops. Some work in the entertainment industry, designing costumes for theater, dance, television, and movies. Most floral designers work for retail flower shops but growing numbers work in floral departments of grocery stores.
Creativity is crucial in all design occupations. People in this field must have a strong snese of color, an eye for detail, a sense of balance and proportion, and sensitivity to beauty. Sketching ability is especially important for fashion designers. A good portfolio a collection of examples of a person's best work is often the deciding factor in landing a job. However, formal preparation in design is important in all fields with the exception of floral design.
Educational requirements for entry level positions vary. Some design occupations, notably industrial design, require a bachelor's degree. Interior designers also generally need a college education, preferably a bachelor of arts or a bachelor of applied arts degree. Few clients especially commercial clients are willing to entrust responsibility for designing living and working space to a designer with no formal credentials. Interior designers must also be knowledgeable about Federal, State, and local codes, and toxicity and flammability standards for furniture and furnishings.
In fashion design, some formal career preparation, such as a 2-year or 4-year degree, is almost always needed to land a job. Employers seek individuals who are knowledgeable about textiles, fabrics, and ornamentation as well as about trends in the fashion world.
In contrast to the other design occupations, a high school diploma ordinarily suffices for floral design jobs. Most floral designers learn their skills on the job. When they hire trainees, employers generally look for high school graduates who have a flair for color and a desire to learn. However, completion of formal training is an asset for floral designers, particularly for advancement to the lead floral designer level. Vocational and technical schools offer programs in floral design that usually last less than a year, while 2- and 4-year programs in floriculture, horticulture, floral design, or ornamental horticulture are offered by community and junior colleges, and colleges and universities.
Formal training for some design professions is also available in 2- and 3-year professional schools which award certificates or associate degrees in design. Graduates of 2-year programs generally qualify as assistants to designers. Four-year colleges and universities grant the Bachelor of Fine Arts degree. The curriculum in these schools includes art and art history, principles of design, designing and sketching, and specialized studies for each of the individual design disciplines such as garment construction, textiles, mechanical and architectural drawing, computerized design, sculpture, architecture, marketing, psychology, and basic engineering. A liberal arts education with courses in merchandising and business administration along with training in art is also a good background for most design fields, excluding industrial design. Persons with training or experience in architecture also qualify for some design occupations, particularly interior design.
Computer-aided design (CAD) courses are very useful. CAD is used in many design areas, particularly in industrial design, and many employers expect new designers to be familiar with the use of the computer as a design tool. Computers are used extensively in the aerospace, automotive, and electronics industries, and are becoming more popular in the other design fields as well. For example, interior designers are using computers to create numerous versions of space designs. Images can be inserted, edited, or replaced making it possible for a client to see and choose among several designs. In furniture design, a chair's basic shape and structure may be duplicated and updated by applying new upholstery styles and fabrics with the use of computers.
In 1993, the National Association of Schools of Art and Design accredited 179 post-secondary institutions with programs in art and design. Most of these schools award a degree in art. Some award degrees in industrial design, interior design, textile design, graphic design, or fashion design. Many schools do not allow formal entry into a bachelor's degree program until a student has successfully finished a year of basic art and design courses. Applicants may be required to submit sketches and other examples of their artistic ability.
The Foundation for Interior Design Education Research accredits interior design programs and schools. Currently, there are 105 accredited programs in the United States and Canada located in schools of art, architecture, and home economics.
People in the design field must be creative, imaginative, persistent, and able to communicate their ideas both visually and verbally. Because tastes in style and fashion can change quickly, designers need to be open to new ideas and influences. Problem-solving skills and the ability to work independently are important traits. People in this field need self-discipline to start projects on their own, and to budget their time in order to meet deadlines and production schedules. Business sense and sales ability are important for those who are freelancers or run their own businesses.
Beginning designers usually receive on-the-job training and normally need 1 to 3 years of training before they advance to higher level positions. Experienced designers in large firms may advance to chief designer, design department head, or other supervisory positions. Some experienced designers open their own firms.
Interior design is the only design field subject to government regulation: The District of Columbia licenses interior designers, and 18 States regulate use of the title. While licensing is the exception rather than the rule, membership in a professional association is universally recognized as a mark of achievement for designers. Professional membership usually requires the completion of 3 or 4 years of post-secondary education in design, at least 2 years of practical experience in the field, and completion of the National Council for Interior Design Qualification examination.
Employment in design occupations is expected to grow about as fast as the average for all occupations through the year 2005. In addition, many openings will result from the need to replace those who leave the field.
Continued emphasis on product quality and safety; on design of new products that are easy and comfortable to use; on high-technology products in medicine, transportation, and other fields; and increasing global competition among businesses should stimulate the demand for industrial designers. Floral design should experience healthy growth with the addition of floral departments in many grocery stores. Growth in population and in personal incomes is expected to encourage increased demand for fashion designers, set designers, and textile designers.
Designers in most fields with the exception of floral and furniture design can expect to face competition throughout their careers. Many talented individuals are attracted to careers as designers among them, graduates of prestigious design schools. In light of the abundant supply, individuals with no formal education in design, and without the necessary personal traits particularly creativity and perseverance may find it very difficult to establish and maintain a career in design.
While most areas of design are highly competitive, this is not the case in floral design. Relatively low pay and limited opportunities for advancement restrict the supply of suitable applicants. As a result, finding a job as a floral designer should be relatively easy. Opportunities should also be good for qualified persons in specialized fields, such as furniture design.
Median weekly earnings of experienced full-time designers in all fields of design were about $585 in 1992. The middle 50 percent earned between $375 and $855 a week. The bottom 10 percent earned less than $260, and the top 10 percent earned more than $1,120.
Earnings of floral designers were lower than most types of designers. According to a survey conducted by Floral Finance Inc., beginning floral designers had average earnings of approximately $5.40 an hour in 1993. Designers with 1 to 3 years of experience earned $6.30, while designers with over 3 years of experience averaged $7.60. Managers had average earnings of about $9.40 an hour in 1992.
According to the Industrial Designers Society of America, the average base salary for an entry-level industrial designer with 1 to 2 years of experience was about $27,900 in 1992. Staff designers with an average of 6 years of experience earned about $38,100, while senior designers with an average of 10 years of experience earned about $44,500. Industrial designers in managerial or executive positions earned substantially more up to about $75,000.
According to the 1993 Top and Second 100 GIANTS surveys published by Interior Design magazine, salaries of junior interior designers in the largest interior design firms averaged $25,000, project and senior interior designers averaged $38,000, and project managers averaged $50,500 a year.
Workers in other occupations who design or arrange objects, materials, or interiors to improve their appearance and function include visual artists, architects, landscape architects, engineers, photographers, and merchandise displayers.
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Reprinted with Permission of U. S. Department of Labor